Take a Look at Augmented Reality in Dr. Seuss’ Book

From Aunt Annie’s alligator, to zizzer-zazzer-zuzz, the new buzz in the world of Dr. Suess is a mobile app that helps bring one of his books to life with the help of augmented reality technology.


Developed by Dr. Seuss Studios, a subsidiary of Sugar, a creative studio that focuses on the use of AR and VR technology in the United Kingdom, the app, Dr. Seuss’s ABC – An Amazing AR Alphabet, encourages the learning of the ABCs for children everywhere by recreating each page of the book in 3-D with animated characters, read-alouds, fun sounds and other surprises.


The app features three modes: story mode, where the user can trace each letter with the help of character animations projected on the book through their mobile device; A to Z mode, to go directly to a specific letter and interact with additional characters; and sandbox mode, that allows the user to choose a character to interact directly with through an AR experience.


While Dr. Seuss’s ABC – An Amazing AR Alphabet was only released in March of 2020, it has gained numerous five-star reviews from users who have downloaded it on both iOS and Android.


“Dr. Seuss’s ABC – An Amazing Alphabet…based on the bestselling book…encourages children to learn their ABCs in a fun, engaging, and unexpected way,” notes the studio in the app’s description.

For more information, read a review by Jamie Feltham of UploadVR, and the app can be downloaded for just $3.99 on the App Store and Google Play.


Image Credit: geralt on Pixabay

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