AR: The Technology You Should Be Using to Boost Your Social Media Marketing

AR: The Technology You Should Be Using to Boost Your Social Media Marketing

If you have scrolled through a social media feed recently, you have seen augmented reality in action. Today, some examples include filters that overlay dog and cat ears on photos, characters that come to life around you and games that use your face to play.

 

Once expensive and difficult to obtain, with its integration into many aspects of social media, AR technology is cheaper and easier than ever to use to market your business, organization or brand in today’s digital world.

 

In an article from Forbes, Thomas Griffin, Co-Founder and President of OptinMonster, an online digital marketing tool, explains four different AR technologies that you can use in your social media marketing to accomplish your goals.

 

Branded Filters - (“Younger social media users love to play with face filters.”)

 

‘Try’ Before You Buy - (“By 2022, AR-based ads will be pulling in about $13 billion dollars a year, according to Tractica.”)

 

Impulse Buys - (“Blurring between imaginary and reality can make impulse purchases harder to resist.”)

 

Immersive Experiences - (“Augmented reality...provides users with a truly immersive experience that can keep them engaged.”)

 

Read Griffin’s full article on the Forbes website for more information.

 

(Image Credit: TeroVesalainen on Pixabay)

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